Food & Drink Innovation Network ? CARTE D'OR LAUNCHES NEW ...

October 11th, 2012

Carte D?Or, the dessert brand from Unilever UK, is stepping into the Luxury market with the launch of Carte D?Or Signature .

Signature is a range of ice creams inspired by French desserts.

The indulgent range comes in three flavours; Cr?me Br?l?e, Tarte aux Pommes and??Fondant au Chocolat.

Cr?me Br?l?e is a flavoured ice cream swirled with caramel sauce and finished with caramelised sugar pieces.

Tarte aux Pommes is a vanilla ice cream swirled with apple sauce and real apple pieces and topped with crumbled pastry.

Fondant au Chocolat is a chocolate ice cream with a vanilla sauce, brownie pieces and sprinkled with chocolate curls.

Available for retailers to purchase from mid September, the Carte D?Or Signature range will be packaged in a black matt tub with gold font to highlight each product?s luxury positioning.

The launch will be supported with in-store marketing investment and POS.

The RRP of Carte D?Or Signature is ?3.69 for each 450ml tub and they are available in cases of eight.

Related posts:

1. CARTE D?OR ADDS TWO NEW ADDITIONS TO ITS RANGE
2. CARTE D?OR ADDS THREE NEW FLAVOURS TO ITS ICE CREAM RANGE
3. HAAGEN-DAZS ADDS NEW FLAVOUR TO SECRET SENSATIONS RANGE
4. CARTE D?OR UNVEILS NEW MINI TUB FORMAT
5. THE CO-OPERATIVE UNVEILS NEW LUXURY ICE CREAMS
6. BRITS SPEND OVER ?18 BILLION A YEAR ON TREATS
7. NEW ICE CREAM POTZ FROM NESTLE
8. CARTE NOIRE LAUNCHES FIRST EVER POP-UP CAFE

Source: http://www.fdin.org.uk/2012/10/carte-dor-launches-new-luxury-dessert-range/

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