Lipton encourages to 'Drink Positive' with tea campaign - PRWeek US

ENGLEWOOD CLIFFS, NY: Unilever's Lipton brand has kicked off a campaign to encourage people to drink tea more often as part of a healthy and happy lifestyle.

The ?Drink Positive? initiative, which includes a national advertising campaign, highlights the brand's classic black tea and promotes the idea of tea being a beverage to drink all the time.

Ryu Yokoi, senior brand manager for Lipton, said the concept for the program came from an exercise the brand did with consumers a year ...

Source: http://www.prweekus.com/lipton-encourages-to-drink-positive-with-tea-campaign/article/275730/

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